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2025
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| Acceso en línea: | https://doi.org/10.5281/zenodo.16919492 |
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| _version_ | 1866902217494102016 |
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| author | Dr. Krishnananda Kamath K, Dr. Pravin Badhe, Tapan Kumar Mahato and Ashwini Badhe |
| author_facet | Dr. Krishnananda Kamath K, Dr. Pravin Badhe, Tapan Kumar Mahato and Ashwini Badhe |
| contents | <div><span><br></span><strong><span>Preface</span></strong> <p></p> <span>In an era where the pharmaceutical industry is undergoing rapid transformation—driven by technological innovation, evolving regulatory landscapes, and increasingly informed consumers—understanding marketing is no longer optional. It is essential. <strong>"Pharma Marketing Management"</strong> has been crafted with this objective: to provide a structured, insightful, and practical foundation in pharmaceutical marketing that bridges traditional principles with contemporary strategies.</span> <p><span>This book is a collaborative effort by experts in academia and industry who bring real-world experience, case-based insights, and conceptual clarity to every chapter. The content is designed to benefit undergraduate and postgraduate pharmacy students, healthcare professionals, entrepreneurs, and marketing practitioners seeking to deepen their understanding of how marketing functions within the unique framework of the pharmaceutical industry.</span></p> <p><span>The chapters span from the basics of marketing principles to the complexities of product management, promotional strategies, pricing mechanisms, and modern sales force structures. Special emphasis is placed on <strong>emerging trends</strong> such as <strong>digital marketing, value-based selling, and customer engagement in a post-pandemic world</strong>.</span></p> <p><span>Each chapter is self-contained yet interconnected, offering both theoretical frameworks and practical implications. The contributing authors have ensured that their work aligns with academic rigor while remaining accessible for practical application.</span></p> <p><span>As the editor of this book, I express my sincere gratitude to the contributing authors—<strong>Dr. Krishnananda Kamath K, Ashwini Badhe, and Tapan Kumar Mahato</strong>—whose dedication and expertise have shaped the depth and relevance of this publication.</span></p> <p><span>I also acknowledge the support of the <strong>Swalife Foundation</strong> and our publishing division, <strong>Biopress</strong>, for their commitment to knowledge dissemination and quality education in the field of pharmaceutical sciences.</span></p> <p><span>It is my hope that this book will serve as a useful companion in classrooms, boardrooms, and field visits, and will inspire further inquiry, innovation, and impact in pharmaceutical marketing.</span></p> <p><span>Warm regards,<br><strong>Dr. Pravin Badhe</strong><br>Editor<br>Biopress Division; Swalife Foundation</span></p> </div> <p> </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16919492 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Pharma Marketing Management Dr. Krishnananda Kamath K, Dr. Pravin Badhe, Tapan Kumar Mahato and Ashwini Badhe <div><span><br></span><strong><span>Preface</span></strong> <p></p> <span>In an era where the pharmaceutical industry is undergoing rapid transformation—driven by technological innovation, evolving regulatory landscapes, and increasingly informed consumers—understanding marketing is no longer optional. It is essential. <strong>"Pharma Marketing Management"</strong> has been crafted with this objective: to provide a structured, insightful, and practical foundation in pharmaceutical marketing that bridges traditional principles with contemporary strategies.</span> <p><span>This book is a collaborative effort by experts in academia and industry who bring real-world experience, case-based insights, and conceptual clarity to every chapter. The content is designed to benefit undergraduate and postgraduate pharmacy students, healthcare professionals, entrepreneurs, and marketing practitioners seeking to deepen their understanding of how marketing functions within the unique framework of the pharmaceutical industry.</span></p> <p><span>The chapters span from the basics of marketing principles to the complexities of product management, promotional strategies, pricing mechanisms, and modern sales force structures. Special emphasis is placed on <strong>emerging trends</strong> such as <strong>digital marketing, value-based selling, and customer engagement in a post-pandemic world</strong>.</span></p> <p><span>Each chapter is self-contained yet interconnected, offering both theoretical frameworks and practical implications. The contributing authors have ensured that their work aligns with academic rigor while remaining accessible for practical application.</span></p> <p><span>As the editor of this book, I express my sincere gratitude to the contributing authors—<strong>Dr. Krishnananda Kamath K, Ashwini Badhe, and Tapan Kumar Mahato</strong>—whose dedication and expertise have shaped the depth and relevance of this publication.</span></p> <p><span>I also acknowledge the support of the <strong>Swalife Foundation</strong> and our publishing division, <strong>Biopress</strong>, for their commitment to knowledge dissemination and quality education in the field of pharmaceutical sciences.</span></p> <p><span>It is my hope that this book will serve as a useful companion in classrooms, boardrooms, and field visits, and will inspire further inquiry, innovation, and impact in pharmaceutical marketing.</span></p> <p><span>Warm regards,<br><strong>Dr. Pravin Badhe</strong><br>Editor<br>Biopress Division; Swalife Foundation</span></p> </div> <p> </p> |
| title | Pharma Marketing Management |
| url | https://doi.org/10.5281/zenodo.16919492 |