FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS
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| Natura: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902259322847232 |
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| author | Zara Aqeel,Dr. Moin Ahmad Moon |
| author_facet | Zara Aqeel,Dr. Moin Ahmad Moon |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16932161 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS Zara Aqeel,Dr. Moin Ahmad Moon |
| title | FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS |
| url | https://doi.org/10.5281/zenodo.16932161 |