FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS

IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION TOWARDS EDIBLE OIL BRANDS IN PAKISTAN
par: Dr. Amir Adam
Publié: (2024)

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS
par: Samanta Puglia Dal Farra
Publié: (2019)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
par: Eduardo de Paula e Silva Chaves
Publié: (2017)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
par: Denise Santos de Oliveira
Publié: (2017)

A GESTÃO DO BRAND EQUITY NO MARKETING EDUCACIONAL
par: Suzana Kazue Kagawa
Publié: (2016)

The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds
par: Moin Ahmad Moon
Publié: (2026)

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
par: Svetla T. Marinova
Publié: (2008)

ESTIMATING BRAND EQUITY IN THE CONTEXT OF THE GLOBAL AUTOMOTIVE INDUSTRY
par: Marc Fetscherin Marc Zelina
Publié: (2007)

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS
par: Euler Alves Brandão
Publié: (2011)

IMPACT OF CONGRUENCE BETWEEN SPORTS CELEBRITY AND BRAND PERSONALITY ON PURCHASE INTENTION: THE CASE OF MINERAL WATER CATEGORY IN LITHUANIA
par: Eleonora Šeimienė
Publié: (2014)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
par: RICARDO OSÓRIO DE OLIVEIRA
Publié: (2018)

SOCIO-ECONOMIC DRIVERS OF SMOKING AMONG YOUNG MALE STUDENTS: A CASE STUDY FROM PAKISTAN
par: Qaria Aqeela Bibi, Mahtab Ahmad, Awais Dastgeer, Aousaf Ahmad
Publié: (2025)

ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND
par: Fahri Apaydin
Publié: (2017)

ANTECEDENTS OF THE INTENTION AND BEHAVIOR TOWARD PURCHASE OF COUNTERFEIT LUXURY GOODS IN AN EMERGING ECONOMY: A STUDY OF YOUNG VIETNAMESE CONSUMERS
par: Nguyen Thi Tuyet Mai
Publié: (2017)

IMPLEMENTATION OF THE INJURY PREVENTION EXERCISE PROGRAM KNEE CONTROL+ IN THE PAKISTANI FUTSAL COMMUNITY
par: Dr. Aqib Javid,Dr. Rakhshanda,Dr. Irzam Haroon,Dr. M. Daniyal Riaz,Dr. Sohail Nadir,Dr. Laiba Faheem,Dr. Kiran Babar
Publié: (2026)

IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS
par: Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
Publié: (2026)

CREDIT CARD USE: DO BRAND EQUITY AND MATERIALISM INFLUENCE IMPULSIVE BUYING BEHAVIOR?
par: Luis Adriano Rodrigues
Publié: (2021)

EFFECTS OF ACUTE EXERCISE ON CARDIOVASCULAR FUNCTION IN YOUNG ADULTS: A CROSS-SECTIONAL STUDY
par: Dr. Muhammad Jamshed Ullah Khan,Dr. Nabiha Khalid,Dr. Umar Aslam Shah,Dr. Hira Rehan,Muhammad Farhan Sajjad,Danial Nisar,Fatima Manzoor
Publié: (2026)

THE RISE OF AI-GENERATED CONTENT IN PAKISTANI MEDIA: IMPLICATIONS FOR JOURNALISM AND PUBLIC DISCOURSE
par: Dr. Muhammad Yaseen Moroojo,Dr. Taha Shabbir,Dr. Muhammad Aftab Madni,Imtiaz Hussain
Publié: (2025)

PORTUGUESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN ANALYSIS OF ITS ANTECEDENTS AND A PROPOSAL OF SEGMENTATION
par: Paulo Ribeiro Cardoso
Publié: (2017)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
par: Hartanto Yuwo
Publié: (2013)

VALIDATION STUDY OF A RACIAL EQUITY SCALE FOR TEACHERS
par: Cruz, Tassia, et autres
Publié: (2024)

LA EQUIDAD DE MARCA “BRAND EQUITY” UNA ESTRATEGIA PARA CREAR Y AGREGAR VALOR
par: Silvio Escobar Naranjo
Publié: (2000)

UNEQUAL SOCIOECONOMIC STATUS AND SECOND LANGUAGE ACQUISITION: A CASE STUDY OF PAKISTANI STUDENTS
par: Naila Umar,Nazia Anwar
Publié: (2026)

A INFLUÊNCIA DA IMAGEM DO PAÍS DE ORIGEM NO BRAND EQUITY: UM ESTUDO COM BANCOS ESPANHÓIS
par: Michel Alves Prado
Publié: (2015)

EXAMINING THE EFFECT OF AGE AND GENDER ON ATTITUDES TOWARDS GENDER ROLES AMONG PAKISTANI ADULTS
par: Nimrah Naseem,Dr. Muhammad Saifullah Qureshi
Publié: (2026)

GENERATIVE AI USE AND SKILL DEVELOPMENT: MULTIGROUP ANALYSIS ACROSS PAKISTANI HIGHER EDUCATION STAKEHOLDERS
par: Muhammad Ilyas,Dr. Fakhta Zeib
Publié: (2026)

THE EFFECTIVENESS OF DIGITAL MARKETING ON CONSUMERS PURCHASING DECISIONS: A CONCEPTUAL STUDY
par: National Press Associates
Publié: (2026)

BEHAVIOR OF CONSUMERS OF FRESH TOMATOES: A STUDY USING FACTOR ANALYSIS
par: Gustavo Leandro Vanucci de Moraes
Publié: (2017)

GREEN HUMAN RESOURCE MANAGEMENT (HRM) AND ITS IMPACT ON ENVIRONMENTAL SUSTAINABILITY: THE MEDIATING ROLES OF GREEN EMPLOYEE BEHAVIOR AND GREEN INNOVATION IN MANUFACTURING FIRMS
par: Sidra Aijaz Soomro, Prof. Dr. Mushtaque Ali Jariko, Dr. Farhan Zeb Khaskhelly
Publié: (2026)

ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
par: Claudir Fossati
Publié: (2025)

ARTIFICIAL INTELLIGENCE DRIVEN TOOLS IN CONTENT WRITING: A SOCIOLOGICAL PERSPECTIVE OF PAKISTANI STUDENTS AS SECOND LANGUAGE LEARNERS
par: Dr. Mudasar Jahan*, Anila Iram, Ayesha Rashid
Publié: (2026)

IMPACT OF BUSINESS INTELLIGENCE ADOPTION ON ORGANIZATIONAL PERFORMANCE IN PAKISTANI SMES: THE MEDIATING ROLE OF DATA-DRIVEN DECISION-MAKING AND THE MODERATING ROLE OF TOP MANAGEMENT SUPPORT
par: Dr Razia Bano, Dr. Waqar Alam, Dr. Mahboob Ullah, Ameer Hamza
Publié: (2026)

A STUDY ON CONSUMER PREFERENCES TOWARDS ZUDIO: AN ANALYSIS OF BUYING BEHAVIOR AND BRAND PERCEPTION WITH SPECIAL REFERENCE TO ZUDIO AT CROSS CUT ROAD BRANCH, COIMBATORE CITY
par: Dr. G. Arut Geevitha, et autres
Publié: (2026)

CLIMATE CHANGE AND INDIA'S GREEN ECONOMY AGENDA
par: Dr. Archana Aher
Publié: (2025)

ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE"
par: T. PAIVA
Publié: (2016)