FROM CELEBRITY ENDORSEMENT TO GREEN BRAND EQUITY: A STUDY OF PAKISTANI YOUNG CONSUMERS

IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION TOWARDS EDIBLE OIL BRANDS IN PAKISTAN
by: Dr. Amir Adam
Published: (2024)

THE ALLURE OF UBIQUITY: BRAND EQUITY AND BRAND AUTHENTICITY INFLUENCED BY DISTRIBUTION CHANNELS
by: Samanta Puglia Dal Farra
Published: (2019)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
by: Eduardo de Paula e Silva Chaves
Published: (2017)

APPROACHES THAT AFFECT CONSUMER-BASED BRAND EQUITY
by: Denise Santos de Oliveira
Published: (2017)

A GESTÃO DO BRAND EQUITY NO MARKETING EDUCACIONAL
by: Suzana Kazue Kagawa
Published: (2016)

The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds
by: Moin Ahmad Moon
Published: (2026)

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
by: Svetla T. Marinova
Published: (2008)

ESTIMATING BRAND EQUITY IN THE CONTEXT OF THE GLOBAL AUTOMOTIVE INDUSTRY
by: Marc Fetscherin Marc Zelina
Published: (2007)

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS
by: Euler Alves Brandão
Published: (2011)

IMPACT OF CONGRUENCE BETWEEN SPORTS CELEBRITY AND BRAND PERSONALITY ON PURCHASE INTENTION: THE CASE OF MINERAL WATER CATEGORY IN LITHUANIA
by: Eleonora Šeimienė
Published: (2014)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
by: RICARDO OSÓRIO DE OLIVEIRA
Published: (2018)

SOCIO-ECONOMIC DRIVERS OF SMOKING AMONG YOUNG MALE STUDENTS: A CASE STUDY FROM PAKISTAN
by: Qaria Aqeela Bibi, Mahtab Ahmad, Awais Dastgeer, Aousaf Ahmad
Published: (2025)

ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND
by: Fahri Apaydin
Published: (2017)

ANTECEDENTS OF THE INTENTION AND BEHAVIOR TOWARD PURCHASE OF COUNTERFEIT LUXURY GOODS IN AN EMERGING ECONOMY: A STUDY OF YOUNG VIETNAMESE CONSUMERS
by: Nguyen Thi Tuyet Mai
Published: (2017)

IMPLEMENTATION OF THE INJURY PREVENTION EXERCISE PROGRAM KNEE CONTROL+ IN THE PAKISTANI FUTSAL COMMUNITY
by: Dr. Aqib Javid,Dr. Rakhshanda,Dr. Irzam Haroon,Dr. M. Daniyal Riaz,Dr. Sohail Nadir,Dr. Laiba Faheem,Dr. Kiran Babar
Published: (2026)

IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS
by: Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
Published: (2026)

CREDIT CARD USE: DO BRAND EQUITY AND MATERIALISM INFLUENCE IMPULSIVE BUYING BEHAVIOR?
by: Luis Adriano Rodrigues
Published: (2021)

EFFECTS OF ACUTE EXERCISE ON CARDIOVASCULAR FUNCTION IN YOUNG ADULTS: A CROSS-SECTIONAL STUDY
by: Dr. Muhammad Jamshed Ullah Khan,Dr. Nabiha Khalid,Dr. Umar Aslam Shah,Dr. Hira Rehan,Muhammad Farhan Sajjad,Danial Nisar,Fatima Manzoor
Published: (2026)

THE RISE OF AI-GENERATED CONTENT IN PAKISTANI MEDIA: IMPLICATIONS FOR JOURNALISM AND PUBLIC DISCOURSE
by: Dr. Muhammad Yaseen Moroojo,Dr. Taha Shabbir,Dr. Muhammad Aftab Madni,Imtiaz Hussain
Published: (2025)

PORTUGUESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN ANALYSIS OF ITS ANTECEDENTS AND A PROPOSAL OF SEGMENTATION
by: Paulo Ribeiro Cardoso
Published: (2017)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
by: Hartanto Yuwo
Published: (2013)

VALIDATION STUDY OF A RACIAL EQUITY SCALE FOR TEACHERS
by: Cruz, Tassia, et al.
Published: (2024)

LA EQUIDAD DE MARCA “BRAND EQUITY” UNA ESTRATEGIA PARA CREAR Y AGREGAR VALOR
by: Silvio Escobar Naranjo
Published: (2000)

UNEQUAL SOCIOECONOMIC STATUS AND SECOND LANGUAGE ACQUISITION: A CASE STUDY OF PAKISTANI STUDENTS
by: Naila Umar,Nazia Anwar
Published: (2026)

A INFLUÊNCIA DA IMAGEM DO PAÍS DE ORIGEM NO BRAND EQUITY: UM ESTUDO COM BANCOS ESPANHÓIS
by: Michel Alves Prado
Published: (2015)

EXAMINING THE EFFECT OF AGE AND GENDER ON ATTITUDES TOWARDS GENDER ROLES AMONG PAKISTANI ADULTS
by: Nimrah Naseem,Dr. Muhammad Saifullah Qureshi
Published: (2026)

GENERATIVE AI USE AND SKILL DEVELOPMENT: MULTIGROUP ANALYSIS ACROSS PAKISTANI HIGHER EDUCATION STAKEHOLDERS
by: Muhammad Ilyas,Dr. Fakhta Zeib
Published: (2026)

THE EFFECTIVENESS OF DIGITAL MARKETING ON CONSUMERS PURCHASING DECISIONS: A CONCEPTUAL STUDY
by: National Press Associates
Published: (2026)

BEHAVIOR OF CONSUMERS OF FRESH TOMATOES: A STUDY USING FACTOR ANALYSIS
by: Gustavo Leandro Vanucci de Moraes
Published: (2017)

GREEN HUMAN RESOURCE MANAGEMENT (HRM) AND ITS IMPACT ON ENVIRONMENTAL SUSTAINABILITY: THE MEDIATING ROLES OF GREEN EMPLOYEE BEHAVIOR AND GREEN INNOVATION IN MANUFACTURING FIRMS
by: Sidra Aijaz Soomro, Prof. Dr. Mushtaque Ali Jariko, Dr. Farhan Zeb Khaskhelly
Published: (2026)

ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
by: Claudir Fossati
Published: (2025)

ARTIFICIAL INTELLIGENCE DRIVEN TOOLS IN CONTENT WRITING: A SOCIOLOGICAL PERSPECTIVE OF PAKISTANI STUDENTS AS SECOND LANGUAGE LEARNERS
by: Dr. Mudasar Jahan*, Anila Iram, Ayesha Rashid
Published: (2026)

IMPACT OF BUSINESS INTELLIGENCE ADOPTION ON ORGANIZATIONAL PERFORMANCE IN PAKISTANI SMES: THE MEDIATING ROLE OF DATA-DRIVEN DECISION-MAKING AND THE MODERATING ROLE OF TOP MANAGEMENT SUPPORT
by: Dr Razia Bano, Dr. Waqar Alam, Dr. Mahboob Ullah, Ameer Hamza
Published: (2026)

A STUDY ON CONSUMER PREFERENCES TOWARDS ZUDIO: AN ANALYSIS OF BUYING BEHAVIOR AND BRAND PERCEPTION WITH SPECIAL REFERENCE TO ZUDIO AT CROSS CUT ROAD BRANCH, COIMBATORE CITY
by: Dr. G. Arut Geevitha, et al.
Published: (2026)

CLIMATE CHANGE AND INDIA'S GREEN ECONOMY AGENDA
by: Dr. Archana Aher
Published: (2025)

ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE"
by: T. PAIVA
Published: (2016)