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2025
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| Online Access: | https://doi.org/10.5281/zenodo.16933410 |
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| _version_ | 1866901829711822848 |
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| author | Chakkaravarthy Kumaresan R, Dr.S.Chandramohan |
| author_facet | Chakkaravarthy Kumaresan R, Dr.S.Chandramohan |
| contents | <p>The primary objective of the research is to meticulously identify and delineate the fundamental features<br>that constitute brand awareness. The nature of this study is rooted in a theoretical and conceptual<br>framework, aiming to provide a comprehensive understanding of the subject matter. Through an<br>exhaustive examination of a multitude of scholarly articles, we have synthesized a cohesive and insightful<br>review. These articles have been meticulously selected for their exceptional quality and reliability. The<br>overarching goal of this research is to amalgamate and synthesize the various perspectives and discoveries<br>pertaining to brand awareness put forth by previous scholars and researchers. Readers of this scholarly<br>article will be equipped with a substantial amount of information and insights on the complex<br>phenomenon of brand awareness. Within the contents of this article, a detailed exploration is conducted on<br>the pivotal role and profound significance that brand awareness holds in the realm of marketing and<br>consumer behavior. Consequently, this research endeavor contributes to the existing body of knowledge<br>by shedding light on how brand awareness exerts a substantial influence on consumer decision-making<br>processes and purchase intentions. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16933410 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Brand Awareness: Understanding its Role in Sales, Consumer Intentions, and Decision Making Chakkaravarthy Kumaresan R, Dr.S.Chandramohan <p>The primary objective of the research is to meticulously identify and delineate the fundamental features<br>that constitute brand awareness. The nature of this study is rooted in a theoretical and conceptual<br>framework, aiming to provide a comprehensive understanding of the subject matter. Through an<br>exhaustive examination of a multitude of scholarly articles, we have synthesized a cohesive and insightful<br>review. These articles have been meticulously selected for their exceptional quality and reliability. The<br>overarching goal of this research is to amalgamate and synthesize the various perspectives and discoveries<br>pertaining to brand awareness put forth by previous scholars and researchers. Readers of this scholarly<br>article will be equipped with a substantial amount of information and insights on the complex<br>phenomenon of brand awareness. Within the contents of this article, a detailed exploration is conducted on<br>the pivotal role and profound significance that brand awareness holds in the realm of marketing and<br>consumer behavior. Consequently, this research endeavor contributes to the existing body of knowledge<br>by shedding light on how brand awareness exerts a substantial influence on consumer decision-making<br>processes and purchase intentions. </p> |
| title | Brand Awareness: Understanding its Role in Sales, Consumer Intentions, and Decision Making |
| url | https://doi.org/10.5281/zenodo.16933410 |