A STEP-BY-STEP METHODOLOGY FOR CONDUCTING AN ONLINE ADVERTISING CAMPAIGN
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| Format: | Recurso digital |
| Sprache: | Englisch |
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Zenodo
2025
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| _version_ | 1866902311918370816 |
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| author | Golik Vadim Sergeevich |
| author_facet | Golik Vadim Sergeevich |
| contents | <p><strong><span lang="EN-US">Abstract.</span></strong><span lang="EN-US"> The article presents an original methodology for conducting an online advertising campaign, consisting of seven stages: from setting goals and objectives to evaluating effectiveness. Special attention is given to defining the target audience, selecting online platforms and advertising formats, and analyzing results using key performance indicators (KPIs). The proposed approach enhances both the communicative and economic effectiveness of online advertising, ensuring its adaptation to the digital environment and market specifics. The material is useful for professionals in internet marketing, advertising, and digital communications.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17039086 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STEP-BY-STEP METHODOLOGY FOR CONDUCTING AN ONLINE ADVERTISING CAMPAIGN Golik Vadim Sergeevich internet advertising, digital advertising, brand, Internet advertising campaign, Internet differentiation, Internet positioning, advertising performance indicators, social networks, advertising in social networks, communication efficiency, economic efficiency. <p><strong><span lang="EN-US">Abstract.</span></strong><span lang="EN-US"> The article presents an original methodology for conducting an online advertising campaign, consisting of seven stages: from setting goals and objectives to evaluating effectiveness. Special attention is given to defining the target audience, selecting online platforms and advertising formats, and analyzing results using key performance indicators (KPIs). The proposed approach enhances both the communicative and economic effectiveness of online advertising, ensuring its adaptation to the digital environment and market specifics. The material is useful for professionals in internet marketing, advertising, and digital communications.</span></p> |
| title | A STEP-BY-STEP METHODOLOGY FOR CONDUCTING AN ONLINE ADVERTISING CAMPAIGN |
| topic | internet advertising, digital advertising, brand, Internet advertising campaign, Internet differentiation, Internet positioning, advertising performance indicators, social networks, advertising in social networks, communication efficiency, economic efficiency. |
| url | https://doi.org/10.5281/zenodo.17039086 |