Investigating the role of Brand Equity in influencing the buying patterns of Titan Watches customers in Dhanbad

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Mahto, Manoj, Paliwar, L.B.
Format:	Recurso digital
Published:	Zenodo 2025
Subjects:	Brand equity, Brand Loyalty, Brand Knowledge, Brand Differentiation, Brand Image, Brand Sustainability, and Propensity to Purchase
Online Access:	Acceder al recurso
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