A STUDY OF SEMANTIC FEATURES OF ADVERTISING IN FRENCH
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| Natura: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902138057129984 |
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| author | Piriyeva T. |
| author_facet | Piriyeva T. |
| contents | <p><span lang="EN-US">The article discusses the composition of advertising texts, specific linguistic strategies, as well as figures of speech and tropes used in advertising. It highlights various types of figures found in advertisements: simple, derivational morphological, localized, figures with specific dimensions, verbal figures, constructional figures, cognitive figures, and referent-based figures. The article also discusses apheresis, syncope, apcope, epenthesis, alliteration, homeothelot, paronasy, grapheme, polyptope. It also discusses semantic basic figures, chiasmus, antimetabolism, grammatical chiasmus, zoigma, gradation and basic figures of parallelism, metonymy, anomatasy and synecdoche.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17090960 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY OF SEMANTIC FEATURES OF ADVERTISING IN FRENCH Piriyeva T. advertising text, styles, linguistic strategies, figures, tropes. <p><span lang="EN-US">The article discusses the composition of advertising texts, specific linguistic strategies, as well as figures of speech and tropes used in advertising. It highlights various types of figures found in advertisements: simple, derivational morphological, localized, figures with specific dimensions, verbal figures, constructional figures, cognitive figures, and referent-based figures. The article also discusses apheresis, syncope, apcope, epenthesis, alliteration, homeothelot, paronasy, grapheme, polyptope. It also discusses semantic basic figures, chiasmus, antimetabolism, grammatical chiasmus, zoigma, gradation and basic figures of parallelism, metonymy, anomatasy and synecdoche.</span></p> |
| title | A STUDY OF SEMANTIC FEATURES OF ADVERTISING IN FRENCH |
| topic | advertising text, styles, linguistic strategies, figures, tropes. |
| url | https://doi.org/10.5281/zenodo.17090960 |