Companion Datasets (Study 1 & Study 2): Driving Sustainable Choices—Warning Messages in Car Ads and Their Effects on Attention and Emotions

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Wang, Boyao, Viedma-del-Jesus, Maria I., Ibañez Zapata, Jose Angel, Montoro-Rios, Francisco J
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	Consumer behaviour environmental warnings Message Framing Eye-Tracking Technology SAM (valence-arousal-dominance) Sustainable transport marketing communication Attention
Online Access:	Acceder al recurso
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