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| Autor principal: | |
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| Formato: | Recurso digital |
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| Publicado: |
Zenodo
2023
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| Acceso en línea: | https://doi.org/10.5281/zenodo.17132586 |
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- <p><strong>Abstract- </strong>Digital transformation in the life sciences industry is accelerating as the industry requires insights intocustomer needs, personalized experiences and simplified engagement strategies. One of thetopcustomer relationship management (CRM) solutions is Sales Cloud, which provides powerful featuresthat can help organizations to maintain closer contact with customers (healthcare professionals), patients, and stakeholders. This article discusses why Sales Cloud can help life sciences companies toimprove customer engagement through the integration of data-driven insights, automate workflows, and communicate via omnichannels. In line with compliance requirements, life sciences organizationsshould align its sales strategies with compliance requirements and be customer-centric to build strongerrelationships, operational efficiency, and eventually lead to better health outcomes. The discussionpresents real world use cases, applications, and best practices of implementing Sales Cloud in this most regulated industry.</p> <p><strong>Keywords: Sales Cloud, Customer Engagement, Life Sciences, Digital Transformation, CRMin Healthcare, Data-Driven Insights</strong></p>