Engineering hyper-personalization: Software challenges and brand performance in AI-driven digital marketing management: An empirical study

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Haider, Raiyan, Ibne Bari, Md Farhan Abrar, Shaif, Md. Farhan Israk, Rahman, Mushfiqur
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	AI Digital Marketing Management Hyper-Personalization Engineering Software Challenges AI Marketing Brand Performance AI Digital Marketing AI AI Data Privacy Challenges
Online Access:	Acceder al recurso
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