The Impact of Omnichannel Distribution on Marginality and Booking Acquisition Costs in Independent Hotels
Fuente:
Zenodo
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Recurso digital |
| Veröffentlicht: |
Zenodo
2025
|
| Schlagworte: | |
| Online-Zugang: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| _version_ | 1866901915073249280 |
|---|---|
| author | Iutkina A.V. |
| author_facet | Iutkina A.V. |
| contents | Annotation. The relevance of the study is determined by the impact of omnichannel distribution on the marginality and costs of independent hotels. The purpose of the article is to determine the impact of multi-channel booking systems on financial results and to justify directions for optimizing distribution strategies. The methodology is based on cost analysis, comparison of distribution channels, and a systematic analytical approach using practical data from independent hotels. The results showed that excessive dependence on intermediaries reduces profitability, while the development of own channels increases financial stability. The novelty lies in the creation of a model for evaluating the effectiveness of omnichannel distribution for independent hotels. The conclusions confirm the advisability of balancing channels, and the prospects are related to the analysis of new digital platforms. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17218532 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Impact of Omnichannel Distribution on Marginality and Booking Acquisition Costs in Independent Hotels Iutkina A.V. hotel business; sales channels; commission expenses; direct distribution; financial stability; strategy optimization Annotation. The relevance of the study is determined by the impact of omnichannel distribution on the marginality and costs of independent hotels. The purpose of the article is to determine the impact of multi-channel booking systems on financial results and to justify directions for optimizing distribution strategies. The methodology is based on cost analysis, comparison of distribution channels, and a systematic analytical approach using practical data from independent hotels. The results showed that excessive dependence on intermediaries reduces profitability, while the development of own channels increases financial stability. The novelty lies in the creation of a model for evaluating the effectiveness of omnichannel distribution for independent hotels. The conclusions confirm the advisability of balancing channels, and the prospects are related to the analysis of new digital platforms. |
| title | The Impact of Omnichannel Distribution on Marginality and Booking Acquisition Costs in Independent Hotels |
| topic | hotel business; sales channels; commission expenses; direct distribution; financial stability; strategy optimization |
| url | https://doi.org/10.5281/zenodo.17218532 |