, Customer Trust, Experience, and Repurchase Intention in Online Retail (Alfagift, Indonesia)
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| Auteurs principaux: | , |
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| Format: | Recurso digital |
| Langue: | anglais |
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Zenodo
2025
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| _version_ | 1866902321649156096 |
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| author | Samsul Bahri, Ronny Binus University |
| author_facet | Samsul Bahri, Ronny Binus University |
| contents | <p>This dataset was collected as part of the undergraduate thesis entitled <em>“The Influence of Using AI-Chatbot on Consumer Trust and Experience in Online Retail (Alfagift), and Its Role in Driving Repurchase Intention.”</em><br>The data consist of 235 valid survey responses from Alfagift users in Indonesia, primarily aged 18–35 years, who have interacted with the AI-Chatbot “Shalma.” The variables measured include AI-Chatbot usage (12 items), Customer Trust (8 items), Customer Experience (6 items), and Repurchase Intention (7 items). The dataset supports quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17222453 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | , Customer Trust, Experience, and Repurchase Intention in Online Retail (Alfagift, Indonesia) Samsul Bahri, Ronny Binus University AI-Chatbot, Customer Trust, Customer Experience, Repurchase Intention, Online Retail <p>This dataset was collected as part of the undergraduate thesis entitled <em>“The Influence of Using AI-Chatbot on Consumer Trust and Experience in Online Retail (Alfagift), and Its Role in Driving Repurchase Intention.”</em><br>The data consist of 235 valid survey responses from Alfagift users in Indonesia, primarily aged 18–35 years, who have interacted with the AI-Chatbot “Shalma.” The variables measured include AI-Chatbot usage (12 items), Customer Trust (8 items), Customer Experience (6 items), and Repurchase Intention (7 items). The dataset supports quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).</p> |
| title | , Customer Trust, Experience, and Repurchase Intention in Online Retail (Alfagift, Indonesia) |
| topic | AI-Chatbot, Customer Trust, Customer Experience, Repurchase Intention, Online Retail |
| url | https://doi.org/10.5281/zenodo.17222453 |