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| Autori principali: | , |
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| Natura: | Recurso digital |
| Lingua: | inglese |
| Pubblicazione: |
Zenodo
2025
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| Soggetti: | |
| Accesso online: | https://doi.org/10.5281/zenodo.17224669 |
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Sommario:
- <p>This paper introduces a structural framework for understanding public relations as a core operating layer in technology companies. Rather than treating PR as a marketing extension or promotional output, the study argues for its integration into strategic decision-making processes, particularly in early- and growth-stage firms. Drawing from over 40 campaign case studies and recent media engagement data from 2023–2025, the paper demonstrates how structured PR contributes directly to visibility, credibility, and business outcomes such as investor engagement, hiring, and valuation signaling. Key elements examined include narrative architecture, media tiering, credibility-weighted measurement, and the operational embedding of PR across product, sales, talent, legal, and fundraising functions. The study also explores emerging trends in predictive communications, AI-assisted media tools, and narrative defense strategies in high-noise media environments. Findings suggest that companies adopting structured, outcome-oriented PR frameworks consistently outperform those using reactive or fragmented models.<br>The paper concludes with practical implications for founders, communications leaders, and investors, emphasizing the need to treat PR as a scalable trust mechanism rather than a tactical asset. By operationalizing PR as part of the company’s strategic infrastructure, technology firms can strengthen market perception, reduce reputational risk, and align external messaging with internal objectives.</p> <div> <p>Published by <a href="https://prlab.co/" target="_blank" rel="noopener">PRLab</a></p> </div>