Personalization at Scale: Data-Driven Marketing in the Age of Privacy Regulations

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Havalappagol, Vishwanath R, C, Varun L
Format:	Recurso digital
Published:	Zenodo 2025
Subjects:	Keywords: Privacy regulations, digital marketing, personalization, GDPR, first-party data, marketing technology, consumer privacy, post-cookie marketing
Online Access:	Acceder al recurso
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