Revolutionizing Financial Planning and Investment Decision-Making through Social Media Marketing Intelligence and Robo-Advisory Technologies

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Autori principali: Agbexornu, Edith Kafui, Joseph, Adeola Oluwaseun, Ejimofor, Victoria, Warmate, Deborah, Rogers, Anuoluwapo, Mbonu, Martin
Natura: Recurso digital
Lingua:inglese
Pubblicazione: Zenodo 2025
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author Agbexornu, Edith Kafui
Joseph, Adeola Oluwaseun
Ejimofor, Victoria
Warmate, Deborah
Rogers, Anuoluwapo
Mbonu, Martin
author_facet Agbexornu, Edith Kafui
Joseph, Adeola Oluwaseun
Ejimofor, Victoria
Warmate, Deborah
Rogers, Anuoluwapo
Mbonu, Martin
contents <p>The convergence of social media marketing intelligence and robo-advisory technologies represents a paradigmatic shift in financial planning and investment decision-making. This comprehensive review examines the transformative impact of these digital innovations on traditional financial advisory services, analyzing their integration, effectiveness, and implications for stakeholders. Through systematic analysis of recent literature, industry reports, and empirical studies, this review identifies key trends, challenges, and opportunities in digitally-enhanced financial planning. Findings suggest that while these technologies offer unprecedented opportunities for personalized, data-driven financial advice with improved risk-adjusted returns and enhanced client engagement, they also introduce new risks including data quality concerns, regulatory challenges, and operational complexities. The integration shows promise for democratizing sophisticated investment strategies and improving market efficiency, but requires careful implementation considering technical architecture, compliance requirements, and stakeholder needs. Future success depends on balancing technological innovation with human insight while maintaining focus on client best interests.</p>
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_17312019
institution Zenodo
language eng
publishDate 2025
publisher Zenodo
record_format zenodo
spellingShingle Revolutionizing Financial Planning and Investment Decision-Making through Social Media Marketing Intelligence and Robo-Advisory Technologies
Agbexornu, Edith Kafui
Joseph, Adeola Oluwaseun
Ejimofor, Victoria
Warmate, Deborah
Rogers, Anuoluwapo
Mbonu, Martin
Social Media Intelligence
Robo-Advisory
Financial Planning
Algorithmic Trading
Digital Wealth Management
Fintech Innovation
<p>The convergence of social media marketing intelligence and robo-advisory technologies represents a paradigmatic shift in financial planning and investment decision-making. This comprehensive review examines the transformative impact of these digital innovations on traditional financial advisory services, analyzing their integration, effectiveness, and implications for stakeholders. Through systematic analysis of recent literature, industry reports, and empirical studies, this review identifies key trends, challenges, and opportunities in digitally-enhanced financial planning. Findings suggest that while these technologies offer unprecedented opportunities for personalized, data-driven financial advice with improved risk-adjusted returns and enhanced client engagement, they also introduce new risks including data quality concerns, regulatory challenges, and operational complexities. The integration shows promise for democratizing sophisticated investment strategies and improving market efficiency, but requires careful implementation considering technical architecture, compliance requirements, and stakeholder needs. Future success depends on balancing technological innovation with human insight while maintaining focus on client best interests.</p>
title Revolutionizing Financial Planning and Investment Decision-Making through Social Media Marketing Intelligence and Robo-Advisory Technologies
topic Social Media Intelligence
Robo-Advisory
Financial Planning
Algorithmic Trading
Digital Wealth Management
Fintech Innovation
url https://doi.org/10.5281/zenodo.17312019