BRAND LOYALTY TOWARD LOCAL FOOTWEAR BRANDS: THE ROLE OF SELF-IMAGE CONGRUENCE, ETHNOCENTRISM, AND INFLUENCER MARKETING AMONG GEN Z

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Amelia, Foreman, Maulana, Alek
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	Marketing Consumer Behavior Peer Influence influencer marketing fashion self image congruence Consumer Ethnocentrism
Online Access:	Acceder al recurso
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