BRAND LOYALTY TOWARD LOCAL FOOTWEAR BRANDS: THE ROLE OF SELF-IMAGE CONGRUENCE, ETHNOCENTRISM, AND INFLUENCER MARKETING AMONG GEN Z

Fuente: Zenodo

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Detalles Bibliográficos
Autores principales:	Amelia, Foreman, Maulana, Alek
Formato:	Recurso digital
Lenguaje:	inglés
Publicado:	Zenodo 2025
Materias:	Marketing Consumer Behavior Peer Influence influencer marketing fashion self image congruence Consumer Ethnocentrism
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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