PRAGMALINGUISTIC FEATURES OF THE POSITIVE SHIFT OF NEGATIVELY EVALUATED WORDS

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Auteur principal: Umarova, Zumradxon
Format: Recurso digital
Publié: Zenodo 2025
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author Umarova, Zumradxon
author_facet Umarova, Zumradxon
contents <p><span lang="UZ">This article analyzes the process of the positive shift of negatively evaluated words from a pragmalinguistic perspective. Drawing upon the theoretical views of scholars such as S. Ullmann, N. Arutyunova, and Y. Volf, the study demonstrates the dependence of evaluative change on social, cultural, and contextual factors. It highlights the role of communicative intention, speech situation, intonation, and social values in the process of evaluative amelioration. The author concludes that the positive shift of negative evaluation is not a purely linguistic but a pragmalinguistic phenomenon.</span></p>
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publishDate 2025
publisher Zenodo
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spellingShingle PRAGMALINGUISTIC FEATURES OF THE POSITIVE SHIFT OF NEGATIVELY EVALUATED WORDS
Umarova, Zumradxon
<p><span lang="UZ">This article analyzes the process of the positive shift of negatively evaluated words from a pragmalinguistic perspective. Drawing upon the theoretical views of scholars such as S. Ullmann, N. Arutyunova, and Y. Volf, the study demonstrates the dependence of evaluative change on social, cultural, and contextual factors. It highlights the role of communicative intention, speech situation, intonation, and social values in the process of evaluative amelioration. The author concludes that the positive shift of negative evaluation is not a purely linguistic but a pragmalinguistic phenomenon.</span></p>
title PRAGMALINGUISTIC FEATURES OF THE POSITIVE SHIFT OF NEGATIVELY EVALUATED WORDS
url https://doi.org/10.5281/zenodo.17414156