ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN MARKETING ON BUSINESS SUCCESS: EVIDENCE FROM SMES IN AN EMERGING ECONOMY

Fuente: Zenodo

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Bibliographic Details
Main Author:	Hassan Arif Siddiqui,Muhammad Bux Lakho,Jalil Ahmed,Raheil Rashid,Ali Imran Shaikh
Format:	Recurso digital
Published:	Zenodo 2025
Online Access:	Acceder al recurso
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