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2025
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| Online Access: | https://doi.org/10.5281/zenodo.17510480 |
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| _version_ | 1866902119014989824 |
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| author | Hassan Arif Siddiqui,Muhammad Bux Lakho,Jalil Ahmed,Raheil Rashid,Ali Imran Shaikh |
| author_facet | Hassan Arif Siddiqui,Muhammad Bux Lakho,Jalil Ahmed,Raheil Rashid,Ali Imran Shaikh |
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| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17510480 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN MARKETING ON BUSINESS SUCCESS: EVIDENCE FROM SMES IN AN EMERGING ECONOMY Hassan Arif Siddiqui,Muhammad Bux Lakho,Jalil Ahmed,Raheil Rashid,Ali Imran Shaikh |
| title | ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN MARKETING ON BUSINESS SUCCESS: EVIDENCE FROM SMES IN AN EMERGING ECONOMY |
| url | https://doi.org/10.5281/zenodo.17510480 |