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ASSESSING THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS IN MARKETING ON BUSINESS SUCCESS: EVIDENCE FROM SMES IN AN EMERGING ECONOMY

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Autore principale:	Hassan Arif Siddiqui,Muhammad Bux Lakho,Jalil Ahmed,Raheil Rashid,Ali Imran Shaikh
Natura:	Recurso digital
Pubblicazione:	Zenodo 2025
Accesso online:	Acceder al recurso
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