Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso digital |
| Language: | |
| Published: |
Zenodo
2025
|
| Online Access: | https://doi.org/10.5281/zenodo.17552493 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- <p>This dataset accompanies the paper “Revisiting UTAUT2 in Micro-Retail: Hedonic Motivation and Affordability as Dominant Predictors of IoT Adoption in Middle Eastern Nanostores.”<br>It contains anonymized quantitative data collected from 804 nanostore owners across five Middle Eastern countries during 2025.<br>The dataset was analyzed using PLS-SEM in SmartPLS 4 to validate the UTAUT2 model for IoT adoption.<br>All personal identifiers were removed to preserve respondent anonymity.</p> <p>Contents:<br>– Clean data for PLS.csv (ready for SmartPLS 4 analysis)<br>– Constructs: PE, EE, SI, FC, HM, PV, HT, BI<br>– Country and demographic variables</p> <p>Use: Researchers may reuse this dataset for replication or comparative studies on digital transformation, technology adoption, and small-retail innovation in emerging markets.</p>