"Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Trust and Brand Awareness among Gen Z Consumers in an Emerging Market," Including Data on Indonesian Coffee Brands
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| Format: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902146937520128 |
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| author | Budiman, Nathanael Andika, William Hermayanty, Melva |
| author_facet | Budiman, Nathanael Andika, William Hermayanty, Melva |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17587063 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | "Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Trust and Brand Awareness among Gen Z Consumers in an Emerging Market," Including Data on Indonesian Coffee Brands Budiman, Nathanael Andika, William Hermayanty, Melva |
| title | "Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Trust and Brand Awareness among Gen Z Consumers in an Emerging Market," Including Data on Indonesian Coffee Brands |
| url | https://doi.org/10.5281/zenodo.17587063 |