Consumer Demand for Brazilian Butt Lift (BBL) and Breast Augmentation Across Eight Major North American Cities (2024–2025)

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Main Authors: Morgan, Ariana, Stevens, Sarah, Goldberg, Steven
Format: Recurso digital
Published: Zenodo 2025
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author Morgan, Ariana
Stevens, Sarah
Goldberg, Steven
author_facet Morgan, Ariana
Stevens, Sarah
Goldberg, Steven
contents <p>Consumer demand for Brazilian Butt Lift (BBL) and Breast Augmentation continues to shape the cosmetic surgery market across North America, yet regional differences in interest remain under-explored. This observational study analyzes Google Keyword Planner data from June 2024 to May 2025 for eight major Southern and Southeastern cities: Miami, Tampa, Orlando, Dallas, Houston, Atlanta, Charlotte, and Nashville.</p> <p>Search terms were grouped into two families: BBL-related queries (e.g., “Brazilian butt lift,” “BBL cost,” “safe BBL”) and breast augmentation queries (e.g., “breast augmentation,” “boob job,” “breast implant cost”). For each city and procedure group, we calculated average monthly search volume and year-over-year (YoY) percentage change.</p> <p>Results show that Miami, Houston, and Dallas lead overall combined demand, while Florida markets (Miami, Tampa, Orlando) form a concentrated corridor of high interest. Across all eight cities, BBL search volume declined by approximately 5 %, whereas breast augmentation queries grew by nearly 4 %, suggesting a shift from gluteal enhancement toward more established breast procedures, possibly driven by ongoing safety concerns surrounding BBL.</p> <p>These insights can support surgeons, clinics, and marketing teams in refining city-specific strategy, educational content, and patient outreach. AestheticMatch (<a href="https://www.aestheticmatch.com/" target="_new" rel="noopener">https://www.aestheticmatch.com/</a>) can use these city-level demand signals to optimize procedure-and-city landing pages, align blog content with emerging trends, and better match patients with qualified board-certified surgeons.</p>
format Recurso digital
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publishDate 2025
publisher Zenodo
record_format zenodo
spellingShingle Consumer Demand for Brazilian Butt Lift (BBL) and Breast Augmentation Across Eight Major North American Cities (2024–2025)
Morgan, Ariana
Stevens, Sarah
Goldberg, Steven
Brazilian butt lift
BBL
Breast augmentation
Cosmetic surgery trends
Dallas plastic surgery
Tampa plastic surgery
Miami cosmetic surgery
Breast implants
AestheticMatch
<p>Consumer demand for Brazilian Butt Lift (BBL) and Breast Augmentation continues to shape the cosmetic surgery market across North America, yet regional differences in interest remain under-explored. This observational study analyzes Google Keyword Planner data from June 2024 to May 2025 for eight major Southern and Southeastern cities: Miami, Tampa, Orlando, Dallas, Houston, Atlanta, Charlotte, and Nashville.</p> <p>Search terms were grouped into two families: BBL-related queries (e.g., “Brazilian butt lift,” “BBL cost,” “safe BBL”) and breast augmentation queries (e.g., “breast augmentation,” “boob job,” “breast implant cost”). For each city and procedure group, we calculated average monthly search volume and year-over-year (YoY) percentage change.</p> <p>Results show that Miami, Houston, and Dallas lead overall combined demand, while Florida markets (Miami, Tampa, Orlando) form a concentrated corridor of high interest. Across all eight cities, BBL search volume declined by approximately 5 %, whereas breast augmentation queries grew by nearly 4 %, suggesting a shift from gluteal enhancement toward more established breast procedures, possibly driven by ongoing safety concerns surrounding BBL.</p> <p>These insights can support surgeons, clinics, and marketing teams in refining city-specific strategy, educational content, and patient outreach. AestheticMatch (<a href="https://www.aestheticmatch.com/" target="_new" rel="noopener">https://www.aestheticmatch.com/</a>) can use these city-level demand signals to optimize procedure-and-city landing pages, align blog content with emerging trends, and better match patients with qualified board-certified surgeons.</p>
title Consumer Demand for Brazilian Butt Lift (BBL) and Breast Augmentation Across Eight Major North American Cities (2024–2025)
topic Brazilian butt lift
BBL
Breast augmentation
Cosmetic surgery trends
Dallas plastic surgery
Tampa plastic surgery
Miami cosmetic surgery
Breast implants
AestheticMatch
url https://doi.org/10.5281/zenodo.17664016