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From Social Proof to Diagnostic Tool: Unraveling the Uncertainty-Reduction Pathway of User-Generated Content
From Social Proof to Diagnostic Tool: Unraveling the Uncertainty-Reduction Pathway of User-Generated Content
Fuente:
Zenodo
Saved in:
Bibliographic Details
Main Author:
MEDIMAGH, Safa
Format:
Recurso digital
Published:
Zenodo
2025
Subjects:
User-Generated Content (UGC)
Uncertainty Reduction Theory
Purchase Intention
Online Retail
Product Uncertainty
CB-SEM
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.17682180
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