From Social Proof to Diagnostic Tool: Unraveling the Uncertainty-Reduction Pathway of User-Generated Content

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Dettagli Bibliografici
Autore principale:	MEDIMAGH, Safa
Natura:	Recurso digital
Pubblicazione:	Zenodo 2025
Soggetti:	User-Generated Content (UGC) Uncertainty Reduction Theory Purchase Intention Online Retail Product Uncertainty CB-SEM
Accesso online:	Acceder al recurso
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