Understanding the Motivations for Participating in a Virtual Brand Community on Insta: A case study of an international beauty brand

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Manel Najar, Souad Maghraoui
Format:	Recurso digital
Published:	Zenodo 2025
Subjects:	Virtual brand community – Instagram – Engagement – Netnography – Sephora – Consumer motivation
Online Access:	Acceder al recurso
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