| _version_ | 1866902311372062720 |
|---|---|
| author | Dr. Namdev Kashinath Patil |
| author_facet | Dr. Namdev Kashinath Patil |
| contents | <p><span>The present research paper deals with the postmodernist, pop-cultural analysis of Douglas Coupland’s novel <em>Generation X</em> which portrays young adult’s disillusionment with dominant cultural narratives of success and consumerism.</span><span> </span><span>It foregrounds short narratives, jokes, pop-cultural references, and consumer slogans to illustrate meaningless lives of postmodern society which is unable to seek stable identity. The main characters – Andy, Claire, and Dag – reject the corporate American Dream, choosing low-wage jobs and storytelling as acts of resistance to participate in capitalist productivity. They feel trapped in a market system that turns youth culture into branded lifestyle choices ultimately turning them into commodified products.</span></p> <p><span>The paper is divided into three sections: the first section deals with theoretical formulations where the views of Jean-Francois Lyotard on pop-culture and its influences in postmodern society are discussed briefly; the second section analyses the novel from the pop-cultural perspectives; and, the third section concludes the paper with research findings.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17830417 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Incredulity Toward Success: Pop-Culture in Douglas Coupland's Generation X Dr. Namdev Kashinath Patil <p><span>The present research paper deals with the postmodernist, pop-cultural analysis of Douglas Coupland’s novel <em>Generation X</em> which portrays young adult’s disillusionment with dominant cultural narratives of success and consumerism.</span><span> </span><span>It foregrounds short narratives, jokes, pop-cultural references, and consumer slogans to illustrate meaningless lives of postmodern society which is unable to seek stable identity. The main characters – Andy, Claire, and Dag – reject the corporate American Dream, choosing low-wage jobs and storytelling as acts of resistance to participate in capitalist productivity. They feel trapped in a market system that turns youth culture into branded lifestyle choices ultimately turning them into commodified products.</span></p> <p><span>The paper is divided into three sections: the first section deals with theoretical formulations where the views of Jean-Francois Lyotard on pop-culture and its influences in postmodern society are discussed briefly; the second section analyses the novel from the pop-cultural perspectives; and, the third section concludes the paper with research findings.</span></p> |
| title | Incredulity Toward Success: Pop-Culture in Douglas Coupland's Generation X |
| url | https://doi.org/10.5281/zenodo.17830417 |