ROLE OF AI AND BIG DATA ANALYTICS IN SHAPING CONSUMER BUYING BEHAVIOUR TOWARDS FMCG GOODS
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| Format: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866901341402562560 |
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| author | National Press Associates |
| author_facet | National Press Associates |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17839447 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ROLE OF AI AND BIG DATA ANALYTICS IN SHAPING CONSUMER BUYING BEHAVIOUR TOWARDS FMCG GOODS National Press Associates |
| title | ROLE OF AI AND BIG DATA ANALYTICS IN SHAPING CONSUMER BUYING BEHAVIOUR TOWARDS FMCG GOODS |
| url | https://doi.org/10.5281/zenodo.17839447 |