Green Is The New White: Sustainability Transformation In The Lifestyle & Beauty FMCG Sector
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| Format: | Recurso digital |
| Sprache: | Englisch |
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Zenodo
2025
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| _version_ | 1866901248778698752 |
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| author | Aqsa Khalid |
| author_facet | Aqsa Khalid |
| contents | Sustainability has emerged as a central driver of strategic transformation within the beauty and lifestyle segment of the fast-moving consumer goods (FMCG) industry. The expression "Green is the New White" captures the sector's movement away from conventional, resource-intensive production practices toward environmentally responsible, ethically governed, and transparently communicated business models. Drawing on secondary data from international sustainability frameworks, peer-reviewed studies, market intelligence reports, and corporate disclosures, this research employs thematic analysis to identify three dominant patterns: Sustainable Product and Packaging Innovation, the Growth of Green Consumerism, and Regulatory–Reputational Pressures. The findings demonstrate that sustainability now underpins brand reputation, competitive advantage, and long-term sectoral resilience. The study concludes that beauty and lifestyle FMCG companies must embed environmental stewardship throughout the value chain to remain relevant in an evolving global marketplace. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17877089 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Green Is The New White: Sustainability Transformation In The Lifestyle & Beauty FMCG Sector Aqsa Khalid Sustainability has emerged as a central driver of strategic transformation within the beauty and lifestyle segment of the fast-moving consumer goods (FMCG) industry. The expression "Green is the New White" captures the sector's movement away from conventional, resource-intensive production practices toward environmentally responsible, ethically governed, and transparently communicated business models. Drawing on secondary data from international sustainability frameworks, peer-reviewed studies, market intelligence reports, and corporate disclosures, this research employs thematic analysis to identify three dominant patterns: Sustainable Product and Packaging Innovation, the Growth of Green Consumerism, and Regulatory–Reputational Pressures. The findings demonstrate that sustainability now underpins brand reputation, competitive advantage, and long-term sectoral resilience. The study concludes that beauty and lifestyle FMCG companies must embed environmental stewardship throughout the value chain to remain relevant in an evolving global marketplace. |
| title | Green Is The New White: Sustainability Transformation In The Lifestyle & Beauty FMCG Sector |
| url | https://doi.org/10.5281/zenodo.17877089 |