METHODS AND MECHANISMS FOR STUDYING CONSUMER BEHAVIOR IN THE TOURISM MARKET
Fuente:
Zenodo
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Recurso digital |
| Publicado: |
Zenodo
2025
|
| Acceso en línea: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1866901915045986304 |
|---|---|
| author | Nurmatova Sitora Shavkatovna |
| author_facet | Nurmatova Sitora Shavkatovna |
| contents | <p>This article analyzes the methods and mechanisms of studying consumer behavior in the tourism market. Primary<br>research methods (surveys, interviews, observation, experiments, travel diaries, digital ethnography) are examined as<br>effective tools for collecting original data directly from tourists. Secondary methods (statistical data analysis, marketing<br>reports, content analysis, comparative-historical analysis, and the use of big data) are discussed as approaches that allow<br>the identification of macro-level demand trends. The study demonstrates that the combination of primary and secondary<br>methods provides a comprehensive understanding of tourists’ motivations, preferences, and behavioral models, and<br>serves as a solid foundation for developing evidence-based management decisions and effective destination marketing<br>strategies.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17883415 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | METHODS AND MECHANISMS FOR STUDYING CONSUMER BEHAVIOR IN THE TOURISM MARKET Nurmatova Sitora Shavkatovna <p>This article analyzes the methods and mechanisms of studying consumer behavior in the tourism market. Primary<br>research methods (surveys, interviews, observation, experiments, travel diaries, digital ethnography) are examined as<br>effective tools for collecting original data directly from tourists. Secondary methods (statistical data analysis, marketing<br>reports, content analysis, comparative-historical analysis, and the use of big data) are discussed as approaches that allow<br>the identification of macro-level demand trends. The study demonstrates that the combination of primary and secondary<br>methods provides a comprehensive understanding of tourists’ motivations, preferences, and behavioral models, and<br>serves as a solid foundation for developing evidence-based management decisions and effective destination marketing<br>strategies.</p> |
| title | METHODS AND MECHANISMS FOR STUDYING CONSUMER BEHAVIOR IN THE TOURISM MARKET |
| url | https://doi.org/10.5281/zenodo.17883415 |