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| Auteur principal: | |
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| Format: | Recurso digital |
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| Publié: |
Zenodo
2025
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| Accès en ligne: | https://doi.org/10.5281/zenodo.17883415 |
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Table des matières:
- <p>This article analyzes the methods and mechanisms of studying consumer behavior in the tourism market. Primary<br>research methods (surveys, interviews, observation, experiments, travel diaries, digital ethnography) are examined as<br>effective tools for collecting original data directly from tourists. Secondary methods (statistical data analysis, marketing<br>reports, content analysis, comparative-historical analysis, and the use of big data) are discussed as approaches that allow<br>the identification of macro-level demand trends. The study demonstrates that the combination of primary and secondary<br>methods provides a comprehensive understanding of tourists’ motivations, preferences, and behavioral models, and<br>serves as a solid foundation for developing evidence-based management decisions and effective destination marketing<br>strategies.</p>