A Study on the Impact of Green Marketing on College Students with Reference to BNN College
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2025
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| author | Hussain, Shaikh Sharmin. I. Aasusingh, Udawat Bhanupratapsingh Prachi, Thule |
| author_facet | Hussain, Shaikh Sharmin. I. Aasusingh, Udawat Bhanupratapsingh Prachi, Thule |
| contents | <p><strong><span>Abstract </span></strong></p> <p><span>This study explores the awareness, perceptions, and behavior of BNN College students in Bhiwandi toward Green Marketing and eco-friendly products. Using a descriptive design, data were collected from 100 respondents through a structured questionnaire and supported by secondary sources. Results show that 72% of students are aware of Green Marketing, but many have only a basic understanding. Social media (69%) is the main source of awareness, while institutional efforts remain limited. Although 94% of respondents value Green Marketing for sustainability, the perception that eco-products are costlier (76%) discourages frequent adoption, even though 68% are willing to pay more. Students mainly purchase organic food, reusable bottles, and eco-stationery, motivated by health and environmental concerns. The study further reveals that 84% expect colleges to encourage green initiatives, and 86% believe youth can drive sustainable change. Overall, students show strong intent toward eco-friendly practices, but affordability, deeper knowledge, and brand credibility remain key challenges.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17893073 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A Study on the Impact of Green Marketing on College Students with Reference to BNN College Hussain, Shaikh Sharmin. I. Aasusingh, Udawat Bhanupratapsingh Prachi, Thule Green Marketing, Eco-friendly Products, Sustainable Consumption, Willingness to Pay, Social Media Influence. <p><strong><span>Abstract </span></strong></p> <p><span>This study explores the awareness, perceptions, and behavior of BNN College students in Bhiwandi toward Green Marketing and eco-friendly products. Using a descriptive design, data were collected from 100 respondents through a structured questionnaire and supported by secondary sources. Results show that 72% of students are aware of Green Marketing, but many have only a basic understanding. Social media (69%) is the main source of awareness, while institutional efforts remain limited. Although 94% of respondents value Green Marketing for sustainability, the perception that eco-products are costlier (76%) discourages frequent adoption, even though 68% are willing to pay more. Students mainly purchase organic food, reusable bottles, and eco-stationery, motivated by health and environmental concerns. The study further reveals that 84% expect colleges to encourage green initiatives, and 86% believe youth can drive sustainable change. Overall, students show strong intent toward eco-friendly practices, but affordability, deeper knowledge, and brand credibility remain key challenges.</span></p> |
| title | A Study on the Impact of Green Marketing on College Students with Reference to BNN College |
| topic | Green Marketing, Eco-friendly Products, Sustainable Consumption, Willingness to Pay, Social Media Influence. |
| url | https://doi.org/10.5281/zenodo.17893073 |