The Influence of Financial Influencers and Financial Literacy on Investment Decisions with Herding Behavior as a Mediation
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| Autores principales: | , |
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| Formato: | Recurso digital |
| Lenguaje: | Idioma anglosajón |
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Zenodo
2025
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| _version_ | 1866902074152714240 |
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| author | Sharren Yu Yusbardini |
| author_facet | Sharren Yu Yusbardini |
| contents | <p>This study aims to analyze the influence of financial influencers and financial literacy on Generation Z's investment decisions with herding behavior as a mediating variable. The research method uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis techniques. The sampling technique uses purposive sampling. The research sample consisted of 200 respondents aged 13-28 years old, residing in Jakarta, who had invested at least twice and had seen or followed content from financial influencers. The results showed that financial influencers and financial literacy had a positive and significant effect on investment decisions. In addition, both variables were also found to have a significant influence on herding behavior, indicating that exposure to information and the level of financial understanding do not completely eliminate the tendency to follow the majority's decisions. Herding behavior also has a positive effect on investment decisions and acts as a mediator in the relationship between financial influencers and financial literacy on Generation Z's investment decisions</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17919672 |
| institution | Zenodo |
| language | ang |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Influence of Financial Influencers and Financial Literacy on Investment Decisions with Herding Behavior as a Mediation Sharren Yu Yusbardini Financial influencers, financial literacy, investment decision, herding behavior <p>This study aims to analyze the influence of financial influencers and financial literacy on Generation Z's investment decisions with herding behavior as a mediating variable. The research method uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis techniques. The sampling technique uses purposive sampling. The research sample consisted of 200 respondents aged 13-28 years old, residing in Jakarta, who had invested at least twice and had seen or followed content from financial influencers. The results showed that financial influencers and financial literacy had a positive and significant effect on investment decisions. In addition, both variables were also found to have a significant influence on herding behavior, indicating that exposure to information and the level of financial understanding do not completely eliminate the tendency to follow the majority's decisions. Herding behavior also has a positive effect on investment decisions and acts as a mediator in the relationship between financial influencers and financial literacy on Generation Z's investment decisions</p> |
| title | The Influence of Financial Influencers and Financial Literacy on Investment Decisions with Herding Behavior as a Mediation |
| topic | Financial influencers, financial literacy, investment decision, herding behavior |
| url | https://doi.org/10.5281/zenodo.17919672 |