Marketing research in terms of the prospects for creating a gel based on the phyto-substance Parmelia sulcata

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Main Authors: Blahovisna, Kateryna, Zuikina, Svitlana
Format: Recurso digital
Language:Ukrainian
Published: Zenodo 2025
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author Blahovisna, Kateryna
Zuikina, Svitlana
author_facet Blahovisna, Kateryna
Zuikina, Svitlana
contents <p><strong><span lang="EN-GB">The aim of the study</span></strong><strong><span lang="EN-US">.</span></strong><span lang="EN-US"> To conduct marketing and analytical research of the pharmaceutical market of Ukraine to determine the assortment of domestic and imported drugs with burn-healing and wound-healing effects, as well as to evaluate the prospects for creating a new gel based on Parmelia sulcata liquid extract. <strong>Materials and Methods.</strong> Information-analytical, bibliosemantic, and marketing research methods were used.</span><span lang="EN-US"> </span><span lang="EN-US">The data sources included the State Register of Medicinal Products of Ukraine, the Compendium reference book, and publications of domestic and foreign scientists.</span><span lang="EN-US"> </span><span lang="EN-US">A comparative analysis of the range of medicinal products by dosage forms, active pharmaceutical ingredients, origin, and manufacturers was performed. <strong>Results.</strong> It was found that most burn-healing drugs are presented in soft dosage forms, particularly ointments (60.4%) and creams (26.4%), while gels account for only 5.6%.</span><span lang="EN-US"> </span><span lang="EN-US">Medicines containing synthetic components prevail (over 70%), which leads to the risk of microbial resistance and allergic reactions.</span><span lang="EN-US"> </span><span lang="EN-US">The share of herbal-based preparations does not exceed 25%.</span><span lang="EN-US"> </span><span lang="EN-US">Parmelia sulcata raw material contains usnic acid, flavonoids, polysaccharides, and amino acids, which provide antimicrobial, anti-inflammatory, and reparative effects.</span><span lang="EN-US"> </span><span lang="EN-US">The obtained results confirm the feasibility of developing a domestic hydrophilic gel containing Parmelia sulcata liquid extract as a promising agent for the treatment of burn injuries. <strong>Conclusions.</strong> The conducted analysis confirmed the necessity to expand the range of domestic burn-treatment medicinal products, particularly hydrophilic gel formulations. The relevance of introducing phytosubstances as safe and effective active components in topical dosage forms was established. The study also substantiated the prospects of developing a gel based on Parmelia sulcata liquid extract as a potential antimicrobial, anti-inflammatory, and reparative agent suitable for use in both military and civilian medical practice.</span></p>
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spellingShingle Marketing research in terms of the prospects for creating a gel based on the phyto-substance Parmelia sulcata
Blahovisna, Kateryna
Zuikina, Svitlana
Parmelia sulcata
gel
phytosubstances
burns
wound-healing drugs
marketing research
<p><strong><span lang="EN-GB">The aim of the study</span></strong><strong><span lang="EN-US">.</span></strong><span lang="EN-US"> To conduct marketing and analytical research of the pharmaceutical market of Ukraine to determine the assortment of domestic and imported drugs with burn-healing and wound-healing effects, as well as to evaluate the prospects for creating a new gel based on Parmelia sulcata liquid extract. <strong>Materials and Methods.</strong> Information-analytical, bibliosemantic, and marketing research methods were used.</span><span lang="EN-US"> </span><span lang="EN-US">The data sources included the State Register of Medicinal Products of Ukraine, the Compendium reference book, and publications of domestic and foreign scientists.</span><span lang="EN-US"> </span><span lang="EN-US">A comparative analysis of the range of medicinal products by dosage forms, active pharmaceutical ingredients, origin, and manufacturers was performed. <strong>Results.</strong> It was found that most burn-healing drugs are presented in soft dosage forms, particularly ointments (60.4%) and creams (26.4%), while gels account for only 5.6%.</span><span lang="EN-US"> </span><span lang="EN-US">Medicines containing synthetic components prevail (over 70%), which leads to the risk of microbial resistance and allergic reactions.</span><span lang="EN-US"> </span><span lang="EN-US">The share of herbal-based preparations does not exceed 25%.</span><span lang="EN-US"> </span><span lang="EN-US">Parmelia sulcata raw material contains usnic acid, flavonoids, polysaccharides, and amino acids, which provide antimicrobial, anti-inflammatory, and reparative effects.</span><span lang="EN-US"> </span><span lang="EN-US">The obtained results confirm the feasibility of developing a domestic hydrophilic gel containing Parmelia sulcata liquid extract as a promising agent for the treatment of burn injuries. <strong>Conclusions.</strong> The conducted analysis confirmed the necessity to expand the range of domestic burn-treatment medicinal products, particularly hydrophilic gel formulations. The relevance of introducing phytosubstances as safe and effective active components in topical dosage forms was established. The study also substantiated the prospects of developing a gel based on Parmelia sulcata liquid extract as a potential antimicrobial, anti-inflammatory, and reparative agent suitable for use in both military and civilian medical practice.</span></p>
title Marketing research in terms of the prospects for creating a gel based on the phyto-substance Parmelia sulcata
topic Parmelia sulcata
gel
phytosubstances
burns
wound-healing drugs
marketing research
url https://doi.org/10.5281/zenodo.17923308