Social Media Influencer Marketing and Purchase Intention in Gen-Z

Fuente: Zenodo

Saved in:

Bibliographic Details
Main Author:	Dr. Prashant Kumar
Format:	Recurso digital
Published:	Zenodo 2025
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

A Study on the Effectiveness of Influencer Marketing on Gen Z Purchase Decisions
by: Raj, Aditya, et al.
Published: (2025)

Power of Social Media Influencers on Consumer's Purchase Intention in Pakistan
by: Dr. Mohammad Ali, et al.
Published: (2025)

The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z
by: Rasa Pauliene
Published: (2019)

Does Greenwashing Wash Away Gen Z's Green Purchase Intention?
by: Francesca Di Pillo, et al.
Published: (2025)

Gen Z Influencer Authenticity & Social Commerce Dataset
by: Aritonang Rajagukguk, Sabar
Published: (2025)

Trust and Credibility in Influencer Marketing: Consumer Purchase Decision
by: Sanjana Chinnu Jacob, et al.
Published: (2025)

Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing
by: Karam Zaki, et al.
Published: (2025)

Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention
by: He, Chaoqun
Published: (2025)

Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
by: Kan Jiang, et al.
Published: (2024)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by:
Published: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by: Nihal Bülbül
Published: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by:
Published: (2026)

How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
by: Haithem Zourrig, et al.
Published: (2025)

Data Set of The Impact of Perceived Content Authenticity in Beauty Influencer Marketing on Consumer Engagement and Purchase Intention: The Mediating Role of Ad Attitudes
by: Mandagie, Jessica, et al.
Published: (2026)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
by: YOSRA JARRAR
Published: (2020)

Engaging Gen Z through Social Media Marketing: Strategies, Challenges, and Effectiveness
by: Prathamesh S Nadkarni, et al.
Published: (2025)

Examining the Effects of Digital Social Media Advertising on Consumer Attitudes and Purchase Intentions
by: Shofodunrin, Tayo
Published: (2026)

Corporate Social Responsibility and Generation Z Purchase Intentions: A Cross‐National Study
by: Constanza Bianchi, et al.
Published: (2025)

A Meta‐Analysis of Influencers of Automobile Purchase Intention of Customers and Evolution of the Automobile Consumer Behavior From TCB
by: Anuradha Banerjee, et al.
Published: (2025)

The Routledge Companion to Social Media Influencers
Published: (2026)

Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
by: Gui, Haoyang, et al.
Published: (2025)

The Statistical Profitability of Social Media Sports Betting Influencers: Evidence from the Nigerian Market
by: Makinde, Kayode, et al.
Published: (2026)

Modeling Influencer Marketing Campaigns in Social Networks
by: Doshi, Ronak, et al.
Published: (2021)

The Role of Social Support and Influencers in Social Media Communities
by: Su, Junwei, et al.
Published: (2024)

Redefining Digital Influence: AI Chatbots vs. Social Media Influencers in Driving Customer Engagement and Online Shopping Intention
by: Dina Fattouh, et al.
Published: (2026)

Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework
by: P. Pushparaj, et al.
Published: (2024)

Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
by: Johakim Katekele John, et al.
Published: (2025)

Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
by: Cláudia Rodrigues Maia
Published: (2019)

The Dynamics of Influencer Marketing
Published: (2022)

Being Students, Becoming Influencers: Constructing English Major Influencers’ Identities on Chinese Social Media
by: Qijun Song, et al.
Published: (2026)

How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
by: Yong Liu
Published: (2019)

Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?
by: Nabaraj Bhowmik, et al.
Published: (2026)

Queering the Social Media Narrative: Influencers as Public Health Authorities
by: Kimberly Wiley, et al.
Published: (2026)

Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach
by: Rajaram, Prashant, et al.
Published: (2020)

Entrepreneurial Intention and UAE Youth: Unique Influencers of Entrepreneurial Intentions in an Emerging Country Context
by: Saiqal, N. Y. Al, et al.
Published: (2024)

The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce
by: Honggo, Devin, et al.
Published: (2025)

Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases
by: Daniel Costa Pacheco, et al.
Published: (2025)

A Study on the Impact and Influence of Pop-Culture on Branding and Brand Perception of Gen-Z
by: Dr. Preethi Luhana, et al.
Published: (2025)

Chapter Towards Green Influencer Marketing
by: Anita Proszowska, Małgorzata Budzanowska-Drzewiecka,Justyna Ostrowska,Magdalena Dołhasz
Published: (2026)

Utilize Influencer Marketing to Increase Credibility
by: Erin Sandage
Published: (2024)