The Role of Chatbot-AI and Digital Interactions on E-Commerce Customer Loyalty among Generation Y (Millennials)
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2025
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| _version_ | 1866902116599070720 |
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| author | Kurniawati, Yulia Ery Alvin Nugroho, Erlangga Rizky Kwee, Frenky |
| author_facet | Kurniawati, Yulia Ery Alvin Nugroho, Erlangga Rizky Kwee, Frenky |
| contents | <p>This dataset contains questionnaire data collected to analyze the influence of AI Chatbot and digital interactions on satisfaction, behavioral intentions, and loyalty of Generation Y e-commerce customers using the PLS-SEM approach.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_17951699 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Role of Chatbot-AI and Digital Interactions on E-Commerce Customer Loyalty among Generation Y (Millennials) Kurniawati, Yulia Ery Alvin Nugroho, Erlangga Rizky Kwee, Frenky <p>This dataset contains questionnaire data collected to analyze the influence of AI Chatbot and digital interactions on satisfaction, behavioral intentions, and loyalty of Generation Y e-commerce customers using the PLS-SEM approach.</p> |
| title | The Role of Chatbot-AI and Digital Interactions on E-Commerce Customer Loyalty among Generation Y (Millennials) |
| url | https://doi.org/10.5281/zenodo.17951699 |