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| Main Authors: | , , , |
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| Format: | Recurso digital |
| Language: | |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.17951699 |
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Table of Contents:
- <p>This dataset contains questionnaire data collected to analyze the influence of AI Chatbot and digital interactions on satisfaction, behavioral intentions, and loyalty of Generation Y e-commerce customers using the PLS-SEM approach.</p>