MARKETING ASPECT OF THE TOURISM DEVELOPMENT STRATEGY IN THE REPUBLIC OF KARELIA (ON THE EXAMPLE OF THE MUEZERSKY DISTRICT)
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| Format: | Recurso digital |
| Language: | Russian |
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Zenodo
2025
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| _version_ | 1866901092265099264 |
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| author | Силаева, Анна Александровна Дудоев, Даниил Александрович Головин, Игорь Александрович |
| author_facet | Силаева, Анна Александровна Дудоев, Даниил Александрович Головин, Игорь Александрович |
| contents | <p><em><span lang="EN-US">The current state of tourism in the Muyezersky District is characterized by underdevelopment compared to other areas of the Republic of Karelia, despite the district boasting unique attractions and rich natural and historical potential. The authors examine the current situation in the tourism industry, conduct a SWOT analysis, and evaluate current marketing tools. Based on information obtained from open sources and in-depth interviews with administration representatives, ideas are proposed for developing a marketing strategy for promoting the tourism market that will fully utilize the district's strengths. One concept considered in the article is to position the Muyezersky District's poor transport accessibility as an advantage. The idea is to integrate the route to the starting point into the tourist offer itself, thereby giving even a simple excursion an atmosphere of expedition and adventure, evoking strong emotions. This approach will increase repeat visits to the destination and contribute to further growth in popularity. In this vein, three development areas are considered in the fields of event, sports, and folklore tourism. As these tourism destinations develop, the location's inaccessibility will likely be a positive feature rather than a drawback that reduces its appeal to tourists. In conclusion, the authors provide a brief overview of the current situation in the Muyezersky District's tourism industry and recommendations for developing a marketing strategy.</span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18011005 |
| institution | Zenodo |
| language | rus |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | MARKETING ASPECT OF THE TOURISM DEVELOPMENT STRATEGY IN THE REPUBLIC OF KARELIA (ON THE EXAMPLE OF THE MUEZERSKY DISTRICT) Силаева, Анна Александровна Дудоев, Даниил Александрович Головин, Игорь Александрович Muyezersky district, marketing strategy, tourism, trails, market segmentation, tourism infrastructure, SWOT analysis of the destination <p><em><span lang="EN-US">The current state of tourism in the Muyezersky District is characterized by underdevelopment compared to other areas of the Republic of Karelia, despite the district boasting unique attractions and rich natural and historical potential. The authors examine the current situation in the tourism industry, conduct a SWOT analysis, and evaluate current marketing tools. Based on information obtained from open sources and in-depth interviews with administration representatives, ideas are proposed for developing a marketing strategy for promoting the tourism market that will fully utilize the district's strengths. One concept considered in the article is to position the Muyezersky District's poor transport accessibility as an advantage. The idea is to integrate the route to the starting point into the tourist offer itself, thereby giving even a simple excursion an atmosphere of expedition and adventure, evoking strong emotions. This approach will increase repeat visits to the destination and contribute to further growth in popularity. In this vein, three development areas are considered in the fields of event, sports, and folklore tourism. As these tourism destinations develop, the location's inaccessibility will likely be a positive feature rather than a drawback that reduces its appeal to tourists. In conclusion, the authors provide a brief overview of the current situation in the Muyezersky District's tourism industry and recommendations for developing a marketing strategy.</span></em></p> |
| title | MARKETING ASPECT OF THE TOURISM DEVELOPMENT STRATEGY IN THE REPUBLIC OF KARELIA (ON THE EXAMPLE OF THE MUEZERSKY DISTRICT) |
| topic | Muyezersky district, marketing strategy, tourism, trails, market segmentation, tourism infrastructure, SWOT analysis of the destination |
| url | https://doi.org/10.5281/zenodo.18011005 |