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2025
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| Online Access: | https://doi.org/10.5281/zenodo.18061908 |
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| _version_ | 1866901974492905472 |
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| author | Rodríguez Ortega, Nuria |
| author_facet | Rodríguez Ortega, Nuria |
| contents | <p><span lang="EN-US">The chapter examines the emergence of <em>generative culture</em> as a new cultural paradigm shaped by the mass adoption of generative AI and argues that it is structurally at odds with the sustainability discourse embraced by museums and cultural institutions. Generative AI not only automates and accelerates cognitive and creative processes, but also fuses consumption and production into a continuous state of overproduction, driven by probabilistic logics, platform metaphors of imagination and dreaming, and the imperatives of late capitalism. This dynamic produces environmental, cultural, social, and imaginative costs that threaten the very possibility of sustainable futures. Against techno-solutionist approaches that confine sustainability to technical optimization, the chapter reframes the problem as a conflict of cultural logics and sociotechnical imaginaries. Drawing on Gilbert Simondon’s theory of individuation, it proposes an alternative understanding of the <em>generative</em> as a process of differentiation that transforms conditions of existence within metastable, transductive, and transindividual systems. From this perspective, generative AI can be reimagined as a transducer of new, situated modes of life rather than a factory of “variations of the same”, and imagination can be reclaimed as a poietic, critical, and emancipatory force anchored in a culture of limits. Finally, the chapter outlines a techno-critical museology in which museums assume a key role in negotiating generative culture, fostering sustainable forms of creation, and cultivating collective responsibility toward cultural, social, and environmental futures. </span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18061908 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Generative (or/and) Sustainable Culture: Transitioning from Disjunction to Convergence through Gilbert Simondon's Lens Rodríguez Ortega, Nuria <p><span lang="EN-US">The chapter examines the emergence of <em>generative culture</em> as a new cultural paradigm shaped by the mass adoption of generative AI and argues that it is structurally at odds with the sustainability discourse embraced by museums and cultural institutions. Generative AI not only automates and accelerates cognitive and creative processes, but also fuses consumption and production into a continuous state of overproduction, driven by probabilistic logics, platform metaphors of imagination and dreaming, and the imperatives of late capitalism. This dynamic produces environmental, cultural, social, and imaginative costs that threaten the very possibility of sustainable futures. Against techno-solutionist approaches that confine sustainability to technical optimization, the chapter reframes the problem as a conflict of cultural logics and sociotechnical imaginaries. Drawing on Gilbert Simondon’s theory of individuation, it proposes an alternative understanding of the <em>generative</em> as a process of differentiation that transforms conditions of existence within metastable, transductive, and transindividual systems. From this perspective, generative AI can be reimagined as a transducer of new, situated modes of life rather than a factory of “variations of the same”, and imagination can be reclaimed as a poietic, critical, and emancipatory force anchored in a culture of limits. Finally, the chapter outlines a techno-critical museology in which museums assume a key role in negotiating generative culture, fostering sustainable forms of creation, and cultivating collective responsibility toward cultural, social, and environmental futures. </span></p> |
| title | Generative (or/and) Sustainable Culture: Transitioning from Disjunction to Convergence through Gilbert Simondon's Lens |
| url | https://doi.org/10.5281/zenodo.18061908 |