Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement

Fuente: Zenodo

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Bibliographic Details
Main Author:	SHOFODUNRIN, ADETAYO OLUWATOSIN
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	Keywords: Digital Social Media Advertising, Brand Awareness, Online Engagement, Consumer Behavior, Social Media Marketing, Marketing Communication, Partial Least Squares Structural Equation Modeling (PLS-SEM)
Online Access:	Acceder al recurso
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