Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement

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Détails bibliographiques
Auteur principal:	SHOFODUNRIN, ADETAYO OLUWATOSIN
Format:	Recurso digital
Langue:	anglais
Publié:	Zenodo 2025
Sujets:	Keywords: Digital Social Media Advertising, Brand Awareness, Online Engagement, Consumer Behavior, Social Media Marketing, Marketing Communication, Partial Least Squares Structural Equation Modeling (PLS-SEM)
Accès en ligne:	Acceder al recurso
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