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Development of Marketing Communication Policy in the Experience Economy: Marketing Tools for Enhancing Enterprise Performance and Digital Strategies for Promoting Innovative Products

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Dettagli Bibliografici
Autori principali:	Tataryntseva, Yuliia, Pushkar, Oleksandr
Natura:	Recurso digital
Lingua:	ucraino
Pubblicazione:	Zenodo 2025
Soggetti:	marketing communication policy marketing tools digital marketing innovative products experience economy enterprise performance promotion strategies personalization consumer behavior
Accesso online:	Acceder al recurso
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