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Bibliographic Details
Main Author: Leandro, Aline
Format: Recurso digital
Language:English
Published: Zenodo 2025
Online Access:https://doi.org/10.5281/zenodo.18089912
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Table of Contents:
  • <p>Abstract<br>This  article  investigates  the  economic  and  behavioral  feasibility  of  creating  personalized<br>cryptocurrencies  (Fan  Coins)  linked  to  the  performance  of  soccer  players,  using  quantitative  methods  in<br>Econometrics,  focusing  on  box  office  revenue,  sponsorships  and  sports  betting.  The  analysis  includes  the<br>The  cases  of  Diego  Ribas  (Flamengo),  Neymar  (Santos),  and  top  scorers  from  São  Paulo  and  Palmeiras.<br>proposal  is  to  analyze  how  reputation  and  sports  performance  can  be  transformed  into  digital  assets  with<br>measurable  value.  Furthermore,  it  is  proposed  to  use  artificial  intelligence  systems  to  manage  sponsor<br>portfolios  and  a  fan  club  application  with  a  subscription  system  to  foster  a  new  sports  business  model  based<br>on  data  and  personalization.<br>Keywords:  Fan  Coin;  Cryptocurrency;  Econometrics;  Sports  Economics;  Game  Theory;<br>Behavioral  Finance;  Sports  Betting;  Artificial  Intelligence;  Financial  Modeling;  Digital  Sponsorship</p>