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| Main Author: | |
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| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.18089912 |
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Table of Contents:
- <p>Abstract<br>This article investigates the economic and behavioral feasibility of creating personalized<br>cryptocurrencies (Fan Coins) linked to the performance of soccer players, using quantitative methods in<br>Econometrics, focusing on box office revenue, sponsorships and sports betting. The analysis includes the<br>The cases of Diego Ribas (Flamengo), Neymar (Santos), and top scorers from São Paulo and Palmeiras.<br>proposal is to analyze how reputation and sports performance can be transformed into digital assets with<br>measurable value. Furthermore, it is proposed to use artificial intelligence systems to manage sponsor<br>portfolios and a fan club application with a subscription system to foster a new sports business model based<br>on data and personalization.<br>Keywords: Fan Coin; Cryptocurrency; Econometrics; Sports Economics; Game Theory;<br>Behavioral Finance; Sports Betting; Artificial Intelligence; Financial Modeling; Digital Sponsorship</p>