Viewers' Perception of the Psychological Effect of Nudity in Big Brother Naija Reality Television Show in Calabar South, Cross Rivers State, Nigeria
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2025
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| _version_ | 1866901465186959360 |
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| author | David Igbe Edadi, Linus Ejunka Emuru, Helen Ochuole Odey, & Lawrencia Manyo Ntui |
| author_facet | David Igbe Edadi, Linus Ejunka Emuru, Helen Ochuole Odey, & Lawrencia Manyo Ntui |
| contents | <p><strong><span lang="EN-GB">Background:</span></strong><span lang="EN-GB"> Reality television has become a dominant feature of contemporary media culture in Nigeria, with Big Brother Naija (BBN) ranking among the most widely viewed programmes. Its frequent portrayal of nudity and sexually suggestive content has generated intense public and academic debates concerning morality, cultural values and audience perception, particularly within local communities.</span></p> <p><strong><span lang="EN-GB">Objective:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">This study examined audience perception of the portrayal of nudity in the Big Brother Naija reality television show among residents of Calabar South. Specifically, it sought to identify the reasons for viewership of the programme and to ascertain how viewers in the study area perceive nude content in the show.</span></p> <p><strong><span lang="EN-GB">Method:</span></strong><span lang="EN-GB"> The study adopted a survey research design</span><span>. </span><span lang="EN-GB">3</span><span>4</span><span> </span><span>BNN viewers</span><span lang="EN-GB"> residing in </span><span>Calabar-South</span><span lang="EN-GB"> were sampled using </span><span>purposive</span><span lang="EN-GB"> sampling technique. The participants were selected from the</span><span> Calabar South</span><span lang="EN-GB"> local government area. Data were collected using an </span><span>interview</span><span lang="EN-GB"> while analysis was done </span><span>thematically.</span></p> <p><strong><span lang="EN-GB">Results:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">Findings revealed that many residents watch Big Brother Naija primarily for entertainment, excitement and social interaction. The study further found that audiences perceive the programme as promoting nudity and indecent dressing, which they believe contradict traditional African values of morality and decency. However, some respondents viewed nudity as a strategic element used to attract viewers, enhance brand promotion and sustain audience patronage.</span></p> <p><strong><span lang="EN-GB">Conclusion:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">The study concludes that audience opinions on the portrayal of nudity in Big Brother Naija are divided among residents of Calabar South. While some perceive the content as morally offensive, others regard it as a commercial and entertainment-driven strategy that enhances the programme’s popularity and relevance.</span></p> <p><strong><span lang="EN-GB">Unique Contribution:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">This study contributes to media and communication scholarship by providing community-specific, audience-centred insights into how nudity in reality television is interpreted within a culturally sensitive Nigerian context, an area that has received limited empirical attention.</span></p> <p><strong><span lang="EN-GB">Key Recommendation:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">The study recommends that viewers who find the programme offensive should exercise selective exposure by avoiding the channel, while regulatory bodies and media producers should strengthen content advisory mechanisms to guide audience choices, given the commercial nature of the programme.</span></p> <p><strong><span lang="EN-GB"> </span></strong></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18106419 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Viewers' Perception of the Psychological Effect of Nudity in Big Brother Naija Reality Television Show in Calabar South, Cross Rivers State, Nigeria David Igbe Edadi, Linus Ejunka Emuru, Helen Ochuole Odey, & Lawrencia Manyo Ntui Audience perception, big brother naija, nudity, reality television, media influence. <p><strong><span lang="EN-GB">Background:</span></strong><span lang="EN-GB"> Reality television has become a dominant feature of contemporary media culture in Nigeria, with Big Brother Naija (BBN) ranking among the most widely viewed programmes. Its frequent portrayal of nudity and sexually suggestive content has generated intense public and academic debates concerning morality, cultural values and audience perception, particularly within local communities.</span></p> <p><strong><span lang="EN-GB">Objective:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">This study examined audience perception of the portrayal of nudity in the Big Brother Naija reality television show among residents of Calabar South. Specifically, it sought to identify the reasons for viewership of the programme and to ascertain how viewers in the study area perceive nude content in the show.</span></p> <p><strong><span lang="EN-GB">Method:</span></strong><span lang="EN-GB"> The study adopted a survey research design</span><span>. </span><span lang="EN-GB">3</span><span>4</span><span> </span><span>BNN viewers</span><span lang="EN-GB"> residing in </span><span>Calabar-South</span><span lang="EN-GB"> were sampled using </span><span>purposive</span><span lang="EN-GB"> sampling technique. The participants were selected from the</span><span> Calabar South</span><span lang="EN-GB"> local government area. Data were collected using an </span><span>interview</span><span lang="EN-GB"> while analysis was done </span><span>thematically.</span></p> <p><strong><span lang="EN-GB">Results:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">Findings revealed that many residents watch Big Brother Naija primarily for entertainment, excitement and social interaction. The study further found that audiences perceive the programme as promoting nudity and indecent dressing, which they believe contradict traditional African values of morality and decency. However, some respondents viewed nudity as a strategic element used to attract viewers, enhance brand promotion and sustain audience patronage.</span></p> <p><strong><span lang="EN-GB">Conclusion:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">The study concludes that audience opinions on the portrayal of nudity in Big Brother Naija are divided among residents of Calabar South. While some perceive the content as morally offensive, others regard it as a commercial and entertainment-driven strategy that enhances the programme’s popularity and relevance.</span></p> <p><strong><span lang="EN-GB">Unique Contribution:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">This study contributes to media and communication scholarship by providing community-specific, audience-centred insights into how nudity in reality television is interpreted within a culturally sensitive Nigerian context, an area that has received limited empirical attention.</span></p> <p><strong><span lang="EN-GB">Key Recommendation:</span></strong><strong><span lang="EN-GB"> </span></strong><span lang="EN-GB">The study recommends that viewers who find the programme offensive should exercise selective exposure by avoiding the channel, while regulatory bodies and media producers should strengthen content advisory mechanisms to guide audience choices, given the commercial nature of the programme.</span></p> <p><strong><span lang="EN-GB"> </span></strong></p> |
| title | Viewers' Perception of the Psychological Effect of Nudity in Big Brother Naija Reality Television Show in Calabar South, Cross Rivers State, Nigeria |
| topic | Audience perception, big brother naija, nudity, reality television, media influence. |
| url | https://doi.org/10.5281/zenodo.18106419 |