Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso digital |
| Language: | |
| Published: |
Zenodo
2025
|
| Online Access: | https://doi.org/10.5281/zenodo.18110774 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- <p>This paper presents a practitioner-oriented research study on the integration<br>of modern game development practices, finance transformation (FT), and<br>product management (PM) within live-service and premium game contexts.<br>We synthesize literature across design, analytics, and enterprise finance to<br>propose a tri-layer framework—Gameplay–Monetization–Operating Model<br>(GMO). We validate the framework using a mixed-methods study: a survey<br>of 86 industry professionals (Jan 2025) and a synthetic case simulation using<br>typical mobile F2P telemetry patterns. Results indicate that organizations<br>aligning PM discovery practices with FT capabilities (e.g., rolling forecasts,<br>product-level P&L, and real-time telemetry) achieve materially higher D30<br>retention (+2–4pp) and ARPDAU (+5–9%) without significant increases in<br>development cycle time. The paper contributes a measurement blueprint and<br>a set of governance artifacts that connect feature bets to financial outcomes,<br>aiming to help studios scale product-market fit while retaining player-centric<br>values.</p>