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Bibliographic Details
Main Author: Giacomelli, Julian
Format: Recurso digital
Language:English
Published: Zenodo 2026
Online Access:https://doi.org/10.5281/zenodo.18120957
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Table of Contents:
  • <p>This case study examines whether a behaviourally aligned policy mix can reduce routine car use at a<br>peripheral university campus in a medium-sized Nordic city. The approach centres on perceived behavioural<br>control (door-to-door time/effort and cycling safety), habit and moments of change, and light norms.<br>A mixed-methods design combined a campus survey, a safety–hotspot elicitation of stressful cycling<br>locations on access corridors, and semi-structured interviews; associations were examined with standard<br>discrete-choice models. This working paper presents a case study intended for analytical transfer rather<br>than statistical generalisation.<br>Study period: February–April 2022.<br>In this setting, cycling aligns more closely with perceived safety and door-to-door time than with stated<br>environmental concern, while public transport (PT) choice tracks time and access conditions. Reported<br>switching clusters around semester starts and relocations, suggesting windows where onboarding and<br>incentives can be timed. An anonymised corridor/junction type typology is introduced to target upgrades<br>without disclosing precise geography.<br>To reduce common-method and overclaim risks, findings are framed as context–mechanism–outcome<br>propositions rather than universal effects. Self-reported measures are triangulated with spatial hotspot<br>patterns and interview narratives; robustness checks use alternative codings (e.g., excluding perceived<br>safety; categorical safety; time-only vs. time+distance; pooled walking where cells are small) and retain<br>consistent sign patterns. A replication checklist specifies diagnostic conditions and adaptation pathways<br>(cycling-feasible time bands; manageable parking governance; continuous protected links; competitive<br>door-to-door public transport; timing around cohort starts/relocations), positioning the contribution<br>for transfer to similar campuses. In this case, door-to-door time (and distance) acts as the primary filter<br>for mode choice; perceived cycling safety shapes choices mainly within time-feasible bands, while stated<br>environmental concern adds little once these proximal factors are considered.</p>