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An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour
An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour
Fuente:
Zenodo
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Bibliographic Details
Main Author:
siri, Kilarapu Jahnavi
Format:
Recurso digital
Published:
Zenodo
2025
Subjects:
Keywords- Fear of Missing Out (FOMO), Online Purchase Behavior, Digital Consumer Behaviour, Impulsive Buying, Social Media Marketing, Scarcity Marketing, Limited-Time Offers, Influencer Marketing, E-Commerce.
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.18138648
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