An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour
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| Formato: | Recurso digital |
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2025
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| _version_ | 1866901514587471872 |
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| author | siri, Kilarapu Jahnavi |
| author_facet | siri, Kilarapu Jahnavi |
| contents | <p><strong><em><span>Abstract </span></em></strong></p> <p><em><span>In the era of digital connectivity, consumers are increasingly exposed to a continuous flow of social media updates, influencer promotions, and time-bound online offers. This environment has given rise to a powerful psychological phenomenon known as the Fear of Missing Out (FOMO). This study examines how FOMO influences online purchasing behaviour, focusing on the emotional, cognitive, and behavioural aspects of consumer decisions. Using quantitative data gathered from online consumers, this paper explores the relationship between FOMO, social media usage, impulsive buying tendencies, and post-purchase satisfaction. Findings highlight that FOMO significantly drives impulsive purchases and short-term gratification, often followed by post-purchase regret. The study concludes with implications for marketers and consumers in managing FOMO ethically and effectively in digital commerce. </span></em></p> <p> </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18138648 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour siri, Kilarapu Jahnavi Keywords- Fear of Missing Out (FOMO), Online Purchase Behavior, Digital Consumer Behaviour, Impulsive Buying, Social Media Marketing, Scarcity Marketing, Limited-Time Offers, Influencer Marketing, E-Commerce. <p><strong><em><span>Abstract </span></em></strong></p> <p><em><span>In the era of digital connectivity, consumers are increasingly exposed to a continuous flow of social media updates, influencer promotions, and time-bound online offers. This environment has given rise to a powerful psychological phenomenon known as the Fear of Missing Out (FOMO). This study examines how FOMO influences online purchasing behaviour, focusing on the emotional, cognitive, and behavioural aspects of consumer decisions. Using quantitative data gathered from online consumers, this paper explores the relationship between FOMO, social media usage, impulsive buying tendencies, and post-purchase satisfaction. Findings highlight that FOMO significantly drives impulsive purchases and short-term gratification, often followed by post-purchase regret. The study concludes with implications for marketers and consumers in managing FOMO ethically and effectively in digital commerce. </span></em></p> <p> </p> |
| title | An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour |
| topic | Keywords- Fear of Missing Out (FOMO), Online Purchase Behavior, Digital Consumer Behaviour, Impulsive Buying, Social Media Marketing, Scarcity Marketing, Limited-Time Offers, Influencer Marketing, E-Commerce. |
| url | https://doi.org/10.5281/zenodo.18138648 |