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2026
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| Online Access: | https://doi.org/10.5281/zenodo.18168698 |
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| author | NAYAK, STHITAPRAJNAA |
| author_facet | NAYAK, STHITAPRAJNAA |
| contents | <p>Abstract<br>The purpose of this research is to examine strategic organisational practices and<br>network- based supply chain structures of Marks and Spencer (M&S) within the retail<br>market of UK. The investigation emphasizes on changing nature of consumer response<br>pattern, heightened market rivalry and supply chain structural transformation have<br>shaped the long-term strategic orientation of the organisation. Central emphasis is<br>placed on the significance of network based supply chain Collaboration and the<br>constrained encountered by M&S in managing B2B and B2C relationships. The<br>investigation also explores the effect of the COVID-19 pandemic on supply chain<br>operations and market based strategic positioning .Using secondary data and<br>established strategic frameworks, the study identifies key organisational competencies<br>and evaluates strategic responses adopted by M&S. The outcome demonstrates the<br>significance of supply chain collaboration, resilience, and strategic congruence in<br>preserving competitive advantage in a rapidly changing retail landscape.<br>Keywords<br>Supply Chain Networks; Retail Strategy; Marks and Spencer; B2B and B2C<br>Relationships; COVID-19; Market Expansion; Supply Chain Resilience.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18168698 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | **Supply Chains, Networks and Markets: A Strategic Analysis of Marks and Spencer in the UK Retail Sector** NAYAK, STHITAPRAJNAA Business Economics <p>Abstract<br>The purpose of this research is to examine strategic organisational practices and<br>network- based supply chain structures of Marks and Spencer (M&S) within the retail<br>market of UK. The investigation emphasizes on changing nature of consumer response<br>pattern, heightened market rivalry and supply chain structural transformation have<br>shaped the long-term strategic orientation of the organisation. Central emphasis is<br>placed on the significance of network based supply chain Collaboration and the<br>constrained encountered by M&S in managing B2B and B2C relationships. The<br>investigation also explores the effect of the COVID-19 pandemic on supply chain<br>operations and market based strategic positioning .Using secondary data and<br>established strategic frameworks, the study identifies key organisational competencies<br>and evaluates strategic responses adopted by M&S. The outcome demonstrates the<br>significance of supply chain collaboration, resilience, and strategic congruence in<br>preserving competitive advantage in a rapidly changing retail landscape.<br>Keywords<br>Supply Chain Networks; Retail Strategy; Marks and Spencer; B2B and B2C<br>Relationships; COVID-19; Market Expansion; Supply Chain Resilience.</p> |
| title | **Supply Chains, Networks and Markets: A Strategic Analysis of Marks and Spencer in the UK Retail Sector** |
| topic | Business Economics |
| url | https://doi.org/10.5281/zenodo.18168698 |